The first Coobot of 2013 offers information on conducting Customer Satisfaction Surveys and continues our series on Content Marketing. We also share our thoughts on the importance of Brand Guidelines, the trend toward responsive web design, and we feature work we have done for Purl & Loop.
And the Survey Says…
Email surveys make it easy to ask your customers a few simple questions about doing business with your company. Find out how easy it is to create a survey that can drive your marketing and product development this year.
Customer satisfaction surveys are designed to give you anonymous insight into your customers’ thoughts and perceptions of your products, services, programs, and your company as a whole, as well as information leading to what needs to be changed in order to retain lasting customer relationships. And there are all sorts options available that make getting feedback easy, whether you do it yourself or choose to hire a third party to do it for you.
Why not make conducting a customer survey one of your company’s New Year’s resolutions? Contact Coobo Media to find out how we can help.
In The Details
So you have a new logo…
Now what? Now you need Brand Guidelines to help protect your brand’s identity. Brand Guidelines help you maintain consistency across all of your communications. Even the simplest mistakes like stretching the logo or using the wrong color can create inconsistency that will dilute your brand and potentially confuse your target audience. Brand Guidelines simply define elements of your brand identity (color, font, size and approved language). Make sure you take the extra step to help ensure consistency in all communications.
Ready, Set, Launch
CLIENT: Purl & Loop
This month’s client design showcase is, Purl & Loop, a company that sells high-quality needle arts products and supplies that appeal to needlework enthusiasts.
ABOVE: CREWEL PRODUCTS SOLD BY PURL & LOOP
ABOVE: PURL & LOOP ONLINE SHOP
Did You Know?
Are You Staring at the Blank Page?
White Papers – Content Marketing Series #2
One of the best ways to establish yourself as an expert in your field is to publish white papers. Here are some tips to get you started and help conquer writer’s block.
• Do your research and write about a topic that your audience wants to read.
• Be descriptive and professional. This is long-form business writing.
• Grab your audience with a great introduction to your topic.
• Remember…white papers are NOT advertising. Your goal is to build credibility.
• Be organized. Edit and re-edit. And be sure to proofread.
• If you sell a product or service that can help your readers, mention it at the end.
For more information on writing a white paper refer to this article.
Trending
Is Your Website Responsive?
As new desktop and mobile devices are introduced into the market, each with variations in screen size and other proportions, responsive web design is expected to be one of the biggest trends for 2013.
Responsive web design allows a single design to be programmed to work on all kinds of devices. In the past, designers have had to create a separate layout for mobile devices and tablets and this often meant limiting the website content available to mobile users, as well as higher development costs for creating multiple designs. With this cost-effective solution now available, once again, we ask ….Is Your Website Responsive?
Award Winning Design Partnership!
ABOVE: ADMISSIONS BROCHURE FOR UNIVERSITY OF HOUSTON | LAW CENTER
We are pleased to announce that our design partnership with The University of Houston Law Center is now an “Award-Winning” partnership. Congratulations to our client, Carrie Criado, and her awesome team!