Our second issue offers tips on creating marketing plans (including content marketing). We share our thoughts on images in product advertising, as well as the QR code trend, and we feature work we have done for our client, the University of Houston Law Center.
Five tips for a successful Marketing Strategy:
Tip #1: Measure your marketing activities…
There’s a real cost, an opportunity cost and derived revenue. Expand what’s working, fix what isn’t, and embrace goodwill.
Tip #2: Be thoughtful in your approach…
Your customers will appreciate it, your competitors will respect you, your brand will flourish.
Tip #3: Continuously get feedback from your customers…
Truly listen, then analyze and react (make sure your customers know they have been heard).
Tip #5: Empower employees to plan and execute…
When employees “own” the ideas they are more accountable for success… then acknowledge and reward your best asset.
| NEW!!! Check out Lisa Phillips’ new blog “Sometimes I Write Sideways.” She will offer more tips on writing your plan and help you find ways to stick with it. And of course, if you are looking to outsource your planning, talk to someone at Coobo Media about how we can help your business. |
In The Details
Does Your Advertising Get Noticed?
With a little creativity and some photo editing software you can make your audience stop and notice your ad. Put some thought into it. Use an unexpected image that exaggerates the problem or solution. The right image in the right context can leave a memorable impression. Below are a couple of samples we did for a client…
ABOVE: A BROCHURE COVER DESIGN
ABOVE: EMAIL MARKETING HEADER IMAGE
Ready, Set, Launch
CLIENT: The University of Houston Law Center
The University of Houston Law Center is ranked 57 out of the top 200 law schools in the United States. Over the past year, Coobo Media has had the opportunity to support them with design that communicates the school’s accomplishments and overall excellence to potential law students as well as law professors around the country. Below are samples of our work…
ABOVE: ADMISSIONS BROCHURE FOR UNIVERISTY OF HOUSTON | LAW CENTER
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ABOVE: LAW CENTER WEBSITE REDESIGN
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ABOVE: POST CARD DESIGN
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Did You Know?
Content Marketing: It’s More Than Just Social
Content marketing is more than social media. It also includes videos, blogs, website content, white papers, case studies and e-newsletters. The purpose of content marketing is to attract and engage your target audience in a meaningful way. Over the next few months, we are going to share our thoughts about content marketing and share some best practices that we have noticed for each of the channels. Here are some basic tips to get you started or improve your current efforts…
• Set goals
• Coordinate your efforts
• Have a plan ahead of time
• Create content that fills a void or solves a problem
• Put metrics in place to track your success
To learn more about how other businesses are using content marketing and what kind of results they are getting, check out this article from BtoB Magazine.
Trending
Quick Response (QR) Codes
A Quick Response Code (QR Code) is essentially a “super” bar code that can store several hundred times more information than a traditional barcode. As you’ve probably noticed, marketers are including QR Codes in print marketing campaigns in an attempt to get consumers to interact with their advertising. The thinking behind it is that QR Codes will provide a gateway from the static world of print media into the more engaging world of the internet.
The creative possibilities in a simple QR code are endless. They can be used to solicit “likes” on Facebook, “followers” on Twitter or “pins” on Pinterest. You can also use one to share contact information or provide a link to your website. And unlike traditional bar codes, QR Codes can be customized to look unique, depending on the product and the campaign. But you have to know where to use them and more importantly, where NOT to use them. Like say, NOT on a billboard! Check out the customized QR codes in this article and learn more about the most appropriate places to use them.